Source: eBay Inc. Form 10-K for 2025 (2025)
KEY TAKEAWAYS
- → $79.6 billion Gross merchandise volume sold through eBay in 2025, up 7% from $74.7 billion in 2024, with 51% of it outside the United States. (eBay Inc. Form 10-K for 2025, 2025)
- → 13.6% + $0.40 eBay's standard final value fee on most categories, charged on the full sale amount including shipping, plus a fixed per-order fee. (eBay Help: Selling fees, 2026)
- → 20% Poshmark's commission on every sale of $15 or more; under $15 it takes a flat $2.95. (Poshmark Support: What are the fees for selling on Poshmark?, 2026)
- → 10% Mercari's selling fee on item price plus buyer-paid shipping since January 2025, with a separate 3.6% Buyer Protection fee charged to the buyer. (Mercari Help: Fees on Mercari, 2026)
- → 38% How far one tracked reseller's real profit on a $55 sale fell below the naive estimate once fees, shipping, packaging and sourcing costs were counted: $27.91 instead of $45. (Side Hustle Nation: The Real Costs of Reselling, 2026)
- → $78.8 billion Projected size of the US secondhand apparel market by 2030, growing about 7.3% a year, per ThredUp's 2026 Resale Report. (Retail Dive on ThredUp's 2026 Resale Report, 2026)
Reselling is the side hustle with the most income screenshots and the fewest real numbers. Sellers post revenue, not profit, and platforms publish fees in pieces that are hard to add up. This page assembles the numbers that actually exist: what each marketplace takes, in its own words; what one tracked reseller netted on a real sale; what eBay’s annual report says it keeps from the whole market; and how big resale is becoming.
The pattern that comes out of them is simple. eBay's take rate, its net revenue as a share of everything sold on the platform, reached 13.94% in 2025, up from 13.77% in 2024 and 13.81% in 2023, according to its annual report. (eBay Inc. Form 10-K for 2025, 2025) That figure covers everything eBay earns from a sale, including advertising and shipping, and it has been rising for two years. The platform’s slice is the one cost no flipper can negotiate, and on cheap items it is the cost that decides whether the flip was worth doing.
The second pattern is that revenue overstates profit by a wide margin. A reseller who tracked every penny for a year found a $55 sale cleared $27.91 once fees, shipping, packaging and sourcing were counted, about 38% less than the naive estimate (Side Hustle Nation: The Real Costs of Reselling, 2026). Everything below is built so you can do that arithmetic for your own flips.
1 What Do eBay, Poshmark and Mercari Charge Sellers in 2026?
Three different models. eBay charges 13.6% of the total sale plus $0.40 per order, with 250 free listings a month. Poshmark takes 20% on sales of fifteen dollars or more and a flat $2.95 below that. Mercari charges 10% and bills buyers a separate 3.6%. (eBay Help: Selling fees, 2026)
| METRIC | VALUE | SOURCE |
|---|---|---|
| eBay final value fee, most categories | 13.6% | eBay Help: Selling fees |
| eBay per-order fee | $0.40 | eBay Help: Selling fees |
| eBay free listings per month | 250 | eBay Help: Selling fees |
| Poshmark commission, sales of $15 or more | 20% | Poshmark Support: What are the fees for selling on Poshmark? |
| Poshmark flat fee, sales under $15 | $2.95 | Poshmark Support: What are the fees for selling on Poshmark? |
| Mercari selling fee | 10% | Mercari Help: Fees on Mercari |
| Mercari Buyer Protection fee (buyer pays) | 3.6% | Mercari Help: Fees on Mercari |
| Mercari Instant Pay cash-out fee | $3 | Mercari Help: Fees on Mercari |
The headline percentages hide two things. The first is what the percentage applies to. eBay’s fee is charged on the total the buyer pays, shipping included, so a seller who charges for postage pays a fee on the postage too (eBay Help: Selling fees, 2026). Mercari’s fee is on the item price plus buyer-paid shipping as well, but it moved the rest of its old charges onto the buyer in January last year, which is why its seller rate looks low (Mercari Help: Fees on Mercari, 2026). Poshmark’s commission is the simplest and the steepest, but it includes a prepaid shipping label the buyer pays for, so the seller’s shipping cost is zero.
The second is the fixed part. eBay’s $0.40 per order and Poshmark’s $2.95 floor are small on a fifty-dollar item and large on a ten-dollar one. The next section shows what that does to margins, and it is the reason experienced flippers set a minimum sale price before they buy anything. The platforms are also not standing still: Mercari’s fee page was updated in late October (Mercari Help: Fees on Mercari, 2026), and the Reddit threads behind this article are full of sellers reacting to eBay’s promoted-listing changes. The rates here are the published rates on the research date, and the methodology says when they will be checked again. Fee schedules that change quietly are a theme across the platforms we cover, which is why our ClickBank review leads with the fees nobody lists.
2 How Much Profit Is Left on a Single Flip After Fees?
On a $55 sale the platform alone takes $7.88 on eBay, $11.00 on Poshmark and $5.50 on Mercari. A tracked eBay sale at that price carried $27.09 in total costs and netted $27.91. On a $12 sale the fixed fees bite harder: $2.95 on Poshmark, $1.93 on eBay. (Side Hustle Nation: The Real Costs of Reselling, 2026)
| METRIC | VALUE | SOURCE |
|---|---|---|
| Platform fee on a $55 sale, eBay | $7.88 | eBay Help: Selling fees |
| Platform fee on a $55 sale, Poshmark | $11.00 | Poshmark Support: What are the fees for selling on Poshmark? |
| Platform fee on a $55 sale, Mercari | $5.50 | Mercari Help: Fees on Mercari |
| Platform fee on a $12 sale, eBay | $1.93 | eBay Help: Selling fees |
| Platform fee on a $12 sale, Poshmark | $2.95 | Poshmark Support: What are the fees for selling on Poshmark? |
| Tracked $55 eBay sale: total costs | $27.09 | Side Hustle Nation: The Real Costs of Reselling |
| Tracked $55 eBay sale: net profit | $27.91 | Side Hustle Nation: The Real Costs of Reselling |
The tracked sale is worth reading line by line, because it is the only public breakdown of a real flip with every cost attached. The item cost ten dollars. Getting to the sale cost a share of an entry fee and petrol. eBay took seven dollars and change. The label cost six and a half, the packaging nearly two. What looked like a forty-five dollar profit was twenty-eight (Side Hustle Nation: The Real Costs of Reselling, 2026). That is still a healthy margin, just over half the sale price, and it is the kind of margin the Reddit threads behind this article keep returning to as the floor worth getting out of bed for.
Scale the sale down and the arithmetic turns against you. A twelve-dollar item on Poshmark loses a quarter of its price to the flat fee before anything ships (Poshmark Support: What are the fees for selling on Poshmark?, 2026), and on eBay the per-order fee pushes the platform’s cut to sixteen percent (eBay Help: Selling fees, 2026). Add a label and a mailer and there is often nothing left. This is why the resellers who post real numbers talk about minimum profit per item rather than margin percentage, and why our guide to side hustles that pay daily treats marketplace selling as slower and lumpier money than it looks.
Payment and cash-out charges are the last layer. Mercari’s Instant Pay costs $3 a transfer (Mercari Help: Fees on Mercari, 2026) while standard direct deposit is free, and the same trade-off between speed and cost runs through every platform on this site; our comparison of payment fees on a $1,000 invoice shows how much a few percent of processing adds up to over a year.
3 What Does eBay's Own Annual Report Say About the Market?
That it is large, growing and increasingly profitable for the platform. Buyers spent $79.6 billion on eBay in 2025, up seven percent, and eBay kept $11.1 billion of it as net revenue, a take rate of 13.94% against 13.77% the year before. It ended the year with 135 million active buyers and 2.5 billion live listings. (eBay Inc. Form 10-K for 2025, 2025)
| METRIC | VALUE | SOURCE |
|---|---|---|
| eBay GMV 2025 | $79.6 billion | eBay Inc. Form 10-K for 2025 |
| eBay net revenues 2025 | $11.1 billion | eBay Inc. Form 10-K for 2025 |
| eBay take rate 2025 | 13.94% | eBay Inc. Form 10-K for 2025 |
| eBay take rate 2024 | 13.77% | eBay Inc. Form 10-K for 2025 |
| eBay active buyers, end of 2025 | 135 million | eBay Inc. Form 10-K for 2025 |
| eBay live listings, end of 2025 | 2.5 billion | eBay Inc. Form 10-K for 2025 |
| GMV generated outside the US | 51% | eBay Inc. Form 10-K for 2025 |
| eBay operating margin 2025 | 20.5% | eBay Inc. Form 10-K for 2025 |
The take rate is the number to watch, because it is the platform’s margin on your margin. It rose from 13.77% to 13.94% in a year (eBay Inc. Form 10-K for 2025, 2024), and eBay’s filing attributes the revenue growth to higher volume, more first-party advertising and its shipping programme. Translated for sellers: more of the money moving through eBay is going to eBay, and a growing share of it is promoted-listing spend that sellers choose under pressure to be seen among 2.5 billion other listings (eBay Inc. Form 10-K for 2025, 2025).
The buyer figures cut the other way. 135 million active buyers and volume up seven percent mean demand is real and growing, and 51% of it comes from outside the United States (eBay Inc. Form 10-K for 2025, 2025), which is where eBay’s international shipping tools are aimed. For a part-time flipper the useful reading is that the market is not the problem; the cost of being visible in it is. eBay’s own operating margin of 20.5% (eBay Inc. Form 10-K for 2025, 2025) shows how well that model works for the company. Whether it works for the seller depends on the fee arithmetic in the sections above. The same squeeze is visible on the service marketplaces: our Fiverr review walks through what the platform takes from both sides of a gig, and our report on the gig platforms cutting guidance covers what happens to sellers when volume slows.
4 How Big Is the Resale Market, and Is It Still Growing?
ThredUp’s 2026 report projects US secondhand apparel at $78.8 billion by 2030, growing about 7.3%, inside a global market heading for $393 billion. It also puts $23.3 billion of untapped value on making selling as easy as buying, and finds nearly 50% of shoppers now discover secondhand through social media and creators. (ThredUp 2026 Resale Report (press release), 2026)
| METRIC | VALUE | SOURCE |
|---|---|---|
| US secondhand apparel market, 2030 forecast | $78.8 billion | Retail Dive on ThredUp's 2026 Resale Report |
| US secondhand apparel growth to 2030 | 7.3% | Retail Dive on ThredUp's 2026 Resale Report |
| Global secondhand apparel market, 2030 forecast | $393 billion | ThredUp 2026 Resale Report (press release) |
| Value ThredUp sees in easier selling | $23.3 billion | ThredUp 2026 Resale Report (press release) |
| Shoppers discovering secondhand via social and creators | nearly 50% | ThredUp 2026 Resale Report (press release) |
These are forecasts from ThredUp’s annual report, produced by GlobalData, and they cover clothing rather than the electronics, collectibles and household goods that fill most flippers’ inventories. They still matter, because apparel is where the newest sellers start and where Poshmark, Depop and Mercari compete hardest. The report’s own framing is that supply, not demand, is the constraint: it values the opportunity in making selling easier at $23.3 billion (ThredUp 2026 Resale Report (press release), 2026), which is a polite way of saying most people who could sell their old clothes do not bother.
The discovery figure explains why the marketplaces are spending on promoted listings and social features. If nearly 50% of buyers find their next purchase through a feed or a creator (ThredUp 2026 Resale Report (press release), 2026), then being listed is no longer the same as being seen, and the fees in the first section are increasingly the price of admission rather than the price of a sale. A growing market with rising visibility costs is a reasonable description of reselling in 2026, and it is why the margin per item matters more than the market size.
5 What Does a Tracked Part-Time Reseller Actually Net?
Less than the revenue suggests. The reseller whose year of records Side Hustle Nation published was selling $600 to $800 a month early on, and estimated that ignoring costs would have overstated annual profit by $3,000 to $5,000. Changing where she sourced lifted monthly profit about 20%. At $300 profit for 40 hours, the rate is $7.50. (Side Hustle Nation: The Real Costs of Reselling, 2026)
| METRIC | VALUE | SOURCE |
|---|---|---|
| Tracked reseller: early monthly sales | $600 to $800 | Side Hustle Nation: The Real Costs of Reselling |
| Annual profit overestimate from ignoring costs | $3,000 to $5,000 | Side Hustle Nation: The Real Costs of Reselling |
| Profit gain from changing sourcing route | 20% | Side Hustle Nation: The Real Costs of Reselling |
| Illustrative hourly rate at $300 for 40 hours | $7.50 | Side Hustle Nation: The Real Costs of Reselling |
| Gap between naive and real profit on one sale | 38% | Side Hustle Nation: The Real Costs of Reselling |
This is one seller’s data, not a survey, and the article is careful to say so. Its value is the method: every cost assigned to the item it belonged to, including the share of petrol and entry fees for the trip that found it. Resellers who do that tend to discover the same thing, that sourcing is the lever. In this case a change of route raised monthly profit about 20% (Side Hustle Nation: The Real Costs of Reselling, 2026) without changing what was sold or where, because the cost of finding stock fell.
The hourly figure is the one to be honest about. It is an illustration in the source, not a measurement, and $7.50 (Side Hustle Nation: The Real Costs of Reselling, 2026) is below the federal minimum wage. Most part-time resellers never compute it because the hours are scattered across evenings and weekends. If you want to know whether flipping beats the alternatives on this site, that is the number to track for a month, in the same way our survey and user testing pay data measures those platforms by paid minutes rather than advertised rates.
Where this leaves a beginner is clear enough. Reselling has real demand, real margins on the right items and real costs the screenshots omit. Price every flip with the fee stack above, skip items whose fixed fees eat the spread, track your hours for a month, and compare the result with the capital-based income in our passive income statistics. Our review method applies the same test to every platform we cover: not what it says it pays, but what is left after the costs it does not mention.
Explore every figure in this article
Methodology
This analysis uses the published US seller fee schedules of eBay, Poshmark and Mercari as shown on their help centers on 6 November 2026; worked examples are calculated from those rates and exclude promoted-listing, category-specific and international fees. Marketplace volume, revenue, take rate, buyer and listing figures are from eBay’s Form 10-K for 2025 filed with the SEC, read directly from the filing. Resale market forecasts are from ThredUp’s 2026 Resale Report, produced by GlobalData, via its press release and Retail Dive’s report, and cover apparel only. The tracked cost breakdown is one reseller’s records published by Side Hustle Nation in May 2026; its hourly rate is an illustration in that article, not a measurement, and is labelled as such. The Poshmark help center and the Business Wire release block automated fetching, so those figures were confirmed by reading the pages in a browser on the research date. No marketplace publishes seller counts or per-seller profit, so population-level reseller earnings cannot be stated from public data.
- Sources consulted: 22
- Sources cited: 7
- Data freshness: current year: 6, last year: 1, older: 0
- Data range: 2025-01-06 to 2026-11-06
- Research date: 2026-11-06
- Update schedule: Quarterly, and whenever a marketplace changes its fee schedule
- Limitations: Fee figures are the published US rates on each platform's help center on the research date and exclude promoted-listing, category-specific and international fees. Worked fee examples are calculated from those published rates. eBay's take rate includes advertising and shipping revenue, not seller fees alone. No marketplace publishes seller counts or per-seller profit; the only tracked cost breakdown is one reseller's data published by Side Hustle Nation, and its hourly figure is an illustration, not a measurement. ThredUp's market figures are GlobalData forecasts for apparel only.
Frequently Asked Questions
What is a good profit margin for reselling?
One tracked reseller netted $27.91 on a $55 eBay sale, a 50.7% margin after the $10 item, sourcing, $7.04 in eBay fees, a $6.50 label and packaging. Experienced sellers on Reddit often aim for 50% or more; below that, fees and shipping eat most of the spread on cheap items. (Side Hustle Nation, 2026)
Which reselling platform has the lowest fees?
On the published rates, Mercari is cheapest for sellers at 10% of item price plus buyer-paid shipping, eBay charges 13.6% of the total plus $0.40 per order, and Poshmark takes 20% on sales of $15 or more or a flat $2.95 below that. On a $55 sale that is $5.50, $7.88 and $11.00 respectively. (eBay, Poshmark, Mercari help centers, 2026)
How much does eBay actually keep from sellers?
Across everything sold, eBay's take rate was 13.94% in 2025: $11.1 billion of net revenue on $79.6 billion of gross merchandise volume, per its annual report. That includes advertising and shipping revenue, so it is higher than the base 13.6% final value fee alone. (eBay Inc. Form 10-K for 2025, 2025)
Is reselling still profitable in 2026?
The market is growing: ThredUp's 2026 report projects US secondhand apparel at $78.8 billion by 2030, about 7.3% a year, and eBay's volume grew 7% in 2025. The margin per item depends on fees and sourcing, and a tracked reseller found real profit ran about 38% below the naive estimate. (Retail Dive on ThredUp, 2026)
How much do resellers make per hour?
No platform publishes it and most resellers do not track it. Side Hustle Nation's example of $300 profit over 40 hours works out to $7.50 an hour, which is why high-volume sellers set a minimum profit per item. Sourcing time, listing time and shipping runs are the hours that income screenshots leave out. (Side Hustle Nation, 2026)
Why do cheap items lose money when reselling?
Because part of every fee is fixed. On a $12 sale Poshmark's flat $2.95 is 24.6% of the price and eBay's fee is $1.93, or 16.1%, before shipping and packaging. The same fees on a $55 sale are 20% and 14.3%, which is why experienced flippers skip low-priced items. (Poshmark Support, 2026)
Sources & References
- eBay Inc. Form 10-K for 2025. “Annual Report on Form 10-K for the fiscal year ended December 31, 2025.” sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm. Accessed 2026-11-06.
- eBay Help: Selling fees. “Selling fees.” ebay.com/help/selling/fees-credits-invoices/selling-fees?id=4822. Accessed 2026-11-06.
- Poshmark Support: What are the fees for selling on Poshmark?. “What are the fees for selling on Poshmark?.” support.poshmark.com/s/article/297755057. Accessed 2026-11-06.
- Mercari Help: Fees on Mercari. “Fees on Mercari.” mercari.com/us/help_center/article/169/. Accessed 2026-11-06.
- Side Hustle Nation: The Real Costs of Reselling. “The Real Costs of Reselling: What a Year of Tracking Every Penny Revealed.” sidehustlenation.com/real-costs-of-reselling/. Accessed 2026-11-06.
- ThredUp 2026 Resale Report (press release). “ThredUp's 14th Annual Resale Report Reveals New Era of Structural Competition and AI-Driven Discovery.” businesswire.com/news/home/20260402799816/en/ThredUps-14th-Annual-Resale-Report-. Accessed 2026-11-06.
- Retail Dive on ThredUp's 2026 Resale Report. “US resale market expected to surpass $78B by 2030.” retaildive.com/news/us-resale-market-surpass-78-billion-in-2030-secondhand/81647. Accessed 2026-11-06.
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